CSR AND SPORT MANAGEMENT

Sustainability Management 2.0

To focus on individual strengths of the employees and the organization as a whole creates sustainable feelings of success. But this is only possible in organizations able to accept mistakes. A focus on strengths does not mean ignoring weaknesses – it means ensuring they have as little impact on performance as possible. This paper demonstrates that this approach is not compatible with most companies.

Changing to a strength-orientation requires a different mindset. To change a gifted outside left in soccer to a central defender is illogical. Management and leadership for sustainable success requires strength-orientation as a fundamental principle. And this demands a true reorientation for most businesses.

Management-Reihe Corporate Social Responsibility, R. Schmidpeter (Hrsg.); CSR und Sportmanagement, A. Hildebrandt (Hrsg.), Springer-Verlag Berlin Heidelberg, 2014

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