CSR AND SPORT MANAGEMENT
Sustainability Management 2.0
To focus on individual strengths of the employees and the organization as a whole creates sustainable feelings of success. But this is only possible in organizations able to accept mistakes. A focus on strengths does not mean ignoring weaknesses – it means ensuring they have as little impact on performance as possible. This paper demonstrates that this approach is not compatible with most companies.
Changing to a strength-orientation requires a different mindset. To change a gifted outside left in soccer to a central defender is illogical. Management and leadership for sustainable success requires strength-orientation as a fundamental principle. And this demands a true reorientation for most businesses.
Management-Reihe Corporate Social Responsibility, R. Schmidpeter (Hrsg.); CSR und Sportmanagement, A. Hildebrandt (Hrsg.), Springer-Verlag Berlin Heidelberg, 2014